Every brand’s goal is to create a live experience that allows them to engage directly with consumers while simultaneously building a strong connection and loyalty to their brand. Finding creative ways to create unique experiences that consumers can engage with that also enforces your brand touchpoint is crucial in making sure that your brand is memorable.
Brand activations are about making a connection with your consumers, showcasing your VIBE and showing them why they love you so much, it’s about forming a relationship. You can create these experiences by using experiential marketing (which is the art of creating engaging experiences that consumers will remember forever). Unfortunately, sound is the one touchpoint that usually gets overlooked when brands are developing an idea for their brand activation. However, brands are starting to understand the importance of sound and how it is one of the most memorable aspects of a consumer’s experience. Sounds has the power to “stains the brain” creating a deep connection that can not be broken. As author Hans Christian Andersen said, “Where words fail, music speaks”. There is a love connection that is made just by the way your sound can make someone feel. As a result, consumers will feel compelled to share their experience with their friends, which in turn, amplifies and draws wanted attention to your brand.
Research has shown that music is used to regulate our emotions. Incorporating sound into your marketing will assist in making sure you have a well-rounded brand activation. This is where we come to the rescue, we build interactive experiences that allow your consumers to interact with your sound by setting up a GIF Out Loud Booth. Our platform gives brands the opportunity for lead generation and social media impressions by creating experiences using the combination of GIFs with Sound. We recently teamed up with Shell to create an interactive brand experience during their Formula One Event to engage their event goers. Using our proprietary technology, guests were able to interact with Shell’s Formula One theme song, by creating GIFs that automatically included Shell’s music. From there, guests shared their personal Shell GOL to their social media platforms and with their friends. Shell was thrilled with the outcome that they received and gathered the feedback that they were looking for. This is just one example of the power and influence of what GIF Out Loud can do for your brand because the impact is immediate. Together we can make your business stand out like no other in a fun, innovative and strategic way using your audio branding. If you can think it, we can build it.
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