What do you do when you are drinking Coca Cola? Or eating at McDonald’s?
Or watching a good movie? You listen…
Whenever I eat McDonald’s – The song “I’m Loving It” always comes to my mind.
Whenever I watch a movie – how intense or soft the music is, it always gets to me.
And there is another 72% of people that make the same emotional connection with a brand. The connection is based on their immersive audio strategy. This is another level of how brands can reinforce their brand identity in consumers’ minds because having an audio branding strategy makes your brand more special, more UNIQUE!
Almost every distinct brand has an audio logo. It immediately means that they have a developed audio strategy that is consistent in their branding efforts, which is imperative.
Personalized experiences are an essential tool you can use in your experiential marketing. Millennials and GEN Zers today want a reason and a purpose for supporting your brand. They will most likely buy and promote the brands that they feel have a more personalized and unique experience.
Today, we have access to rich consumer data. It implies that we can, in detail, track how personalized experiences using audio strategy will benefit your brand and dominate experiential trends.
Brands have exceeded expectations of customers by PERSONALISING the experience using a creative audio strategy. Let me show two ways that show how you can go beyond the expectations of your customers.
‘Birthday Roar’ Celebrates the 50th Porsche 911 Anniversary’
“To celebrate the 50th Porsche 911 anniversary, Porsche created the ‘Birthday Roar.’ For this tribute, Porsche used seven editions of the Porsche 911. All these were created to represent each one of the musical scales. Individually, the cars race around to show off their sounds. The build-up is quite intimidating. Each car races and shows off its powerful engine” (Laura McQuarrie).
This was a great way to show off the tone and sound that represents each of Porsche’s cars. And also how they sound together as a harmonious unit.
Porsche also created an interactive game experience. This allowed users to develop their sound to resemble one of the car’s models. Not only did this create an interactive experience. It also allowed users to immerse themselves in the music of Porsche and what they think Porsche sounds like.
‘Shell Activation Using the Interactive App: GIF Out Loud’
Shell wanted tocreate an engaging experience that their guests would want to share on social media during the Formula One Event. It was an opportunity for them to capture leads (emails) for additional marketing purposes.
They wanted to create a strategy that allowed their guests to create content that included a memorable sound. Their content included a sound that resembled their experience from the Formula One race. Guests were able to create branded Shell and Pennzoil GIFs, that automatically included their Shells Formula One sound.
They created a sound that captured their guests’ experience during the event. Also, they created a sound that guests will never forget. Once their GIF Out Loud was created, Shell was able to capture leads such as emails and phone numbers for more marketing opportunities.Their mission was accomplished.
‘Why is it important to Stand Out Today?”
What is unique about personalization? It requires more thought and innovation to make it truly originalto the audience. You can deliver cool marketing strategies by using advanced technologies and having the ability to capture data. Personalization becomes more approachable and easier to deliver.
With GIF Out Loud’s technology, you can create a unique and personalized experience for your consumers. An experience that will make your brand stand out using your sound.
I mean, talking about personalization, right – this is the best it can get 🙂
Want to know more about how to personalize your activation with super exciting and unique technology? Contact us!
