Heyy!!! Checking in with all you cool cats and kittens (obviously, I am still stuck in the Tiger King time of Quarantine) 2020 has been a YEAR, right? With everything going on, how are you doing? Hows life?
Although this year came with many surprises and pivots, it is perfect for getting creative and trying new things to engage with your audience and fans.
How are you connecting with them? How are you creating experiences for them at home (during quarantine) or at live events (once we get back outside to truly enjoy ourselves) that will keep your brand on the top of their minds?
But the most critical question is, how are you amplifying and bringing brand awareness to your brand?
I’ve cracked the code and the answer is: FAN GENERATED CONTENT.
Okay, you might be wondering, “fancy name but what about it?”
We have come to a time where the greatest brand awareness or promotion is fan-generated content. Simply put, fan-generated content is any content that has been created and published by unpaid contributors (your fans).
You create opportunities that allow your fans to promote your brand instead of promoting itself because they love your brand and want to share with their friends and network. That could be creating fun Instagram Filters that your audience can engage with, or setting up a cool photo booth that allows your audience to create fun, branded content.
The key is to create engaging branded experiences that allow your fans to create content around your brand to share on their social media platforms. Fan generated content is the most powerful type of content because your audience genuinely shows their love for your brand.
Did you know that 68% of social media users between the ages of 18 and 24 consider the information shared on social media before making a purchasing decision? Which means they are checking to see if other fans enjoy your brand. Also, 86% of millennials say that fan-generated content is a good indicator of the brand’s quality.
A Win-Win Situation
Creating fan-generated experiences is a win-win- not only are fans enjoying the experience you have designed to amplify your brand, but you are allowing your fans to be advocates. They are pretty much doing the hard work for you.
GIF Out Loud; Turning Your Audience into Supercharging Ads
I know what you’re probably thinking in your head- what do you guys do at GIF Out Loud? We specialize in developing shareable sound and music experiences. We allow your fans to create fun and exciting content around your brand using GIFs and Music during live and virtual events. Moreover, we turn your audience into supercharging ads utilizing the power of your fans and your sound.
Because of COVID- 19, many brands are struggling with creating virtual experiences that still connect with their audience. But guess what, you don’t have to look any further, because our team loves creating experiences that connect with your audience using your sound.
Are you looking to create exciting fan-generated content around your audience during virtual or live events? Contact us 🙂
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