Just like every other brand, we quickly realized that our industry would be greatly affected by COVID-19. Once we got over the surprise and hysteria, we tried to figure out how we were going to pivot in this climate? How could we still create experiences to serve our clients digitally and virtually? When I went to find articles related to COVID-19 within the experiential industry, every article I read was only about the negative impacts of COVID-19. It mainly talked about how it was going to ruin businesses and how it will forever change experiential marketing. But very seldom did I read something on the positive or silver lining that we could benefit from at this time. I mean, why not focus on the positive when you can’t change the negative, right?
I have realized three things during this quarantine time that made me realize that everything is what you make it. You can think this is the worst time or you can try to look at the positive and make the best out of your quarantine life 🙂
1. Music Heals the World
Did you know that music is medicine? Think about it; I could not go a day quarantining or in isolation without listening to my favorite song because I know that it is going to put me in the best mood. Did you notice how DJ-Nice brought the world together? I mean, our country was getting ready to do our first week of quarantining, our nerves were at an all-time high, and we did not know how we were going to handle or conquer this time. But DJ Nice came in as our rescue and was able to calm us all down through music.
He created a global dance party on Instagram that allowed us to not only forget about our problems for an hour, but we were able to understand how music can change the way we feel at any moment and how it can make us feel GOOD. Since COVID-19 started, we have seen people come together while dancing and singing on their balconies, creating tunes about COVID-19, and it shows how we can use music to cope with stress. Music is the definition of the best DRUG.
2. Your Network is your Net Worth
During this Quarantine, I realize the importance of having and always building a community of people. People that you can talk to, depend on, and who can help you during crazy times. Right now, it is the perfect time for you to reach out to individuals that you always wanted to work with. Catch up with your family and friends that you have not talked with, and just connect, connect, connect.
There are no excuses because EVERYONE has time to chat. The next person that you reach out to might be the bridge to your next big deal, you never know. But you would never know unless you reach out and make that connection. I have learned that community is the most important thing that you can build- because it is not about your net worth but your network. Reach out; I promise you it is worth it.
3. Every Cloud has a Silver Lining
The last thing I realized was, everything does happen for a reason. Yes- you can think of the negatives, but what good is that going to do when you can focus on how you can make this experience positive, right? Maybe it is time for you to strengthen your marketing strategies, your website, or find better ways to connect with your audience. You have time to work on your music, or even catch up on your favorite show that you haven’t had time to watch (I am currently catching up on Ozark, OMG, so good). But I digress!
Right now, it is the perfect time to strengthen your brand so you can take it to the next level, #postquaratine. Just think about the silver lining. Since we have been in Quarantine, pollution is clearing up, the skies are clearer, and animals can get back to their original habitat. Earth is healing itself, so why not take the time to improve and heal your brand or whatever you have going on? (Just a thought).
While being in Quarantine, I get my daily dose of music medicine, which is needed. Moreover, I have reached out and connected with new people that I would have never connected with before. My team is strategizing how we are going to create innovative and fire experiences that will change the game #postcovid-19. We are turning this Lemon into Lemonade and want to make sure you do the same 🙂
The GIF Out Loud team is sending lots of good health, love, and light to your families and your brands!
