Majority of brands usually put all of their focus on visual brandings, such as creating visual messages that will directly connect with their target market. In fact, 83% of marketing is focused on the visual impact which is super important but the benefit of brands having their own sound has been far disregarded and undervalued. The psychology of sound is just now coming into the forefront and its impact is taking brands to unprecedented levels. We always hear brands talk about creating unique brand experiences, well how about implementing your brand sound into your experiences using music or your personalized sound. Creating a combination of a visual strategy and audio identity system is a benefit that will follow your brand in all its activities and activations. Let’s talk a little more about the importance of audio branding 🙂
Audio branding is crucial in creating your brand story and identity because your music or your brand’s voice can truly convey your essence, tone, and values. Sound has the ability to connect with consumers at a profound level and they will never forget the way your sound made them feel. It has been proven that consumers fall in love with your brand identity and not necessarily your awesome products. It’s all about your vibe, your swag, and your “je ne sais quoi”. Your brand can stimulate those feelings by having a sound that resonates with your consumers directly.
Whether we realize it or not, every moment of our lives is impacted by music and sounds, its that hidden gem in our lives that changes our mood in an instant, guides our choices and makes or breaks our emotional connections with people, places, things, and brands. Whether your brand engages with consumers by using your music, your personalized sound or your voice, having an audio marketing strategy available for your consumers to engage with and share during your events or brand activations will not only amplify your brand in a new way but this will have an emotional impact on your consumer and in turn your brand will explode to a whole new level. This is what we call the BONDING process.
If you really think about it, every distinct brand has an audio strategy that truly makes them stand out. For example, Coca Cola has perfected their audio branding, whether that is the sound of the popping the top of the Coca Cola bottle or how about the “Taste the feeling” Melody, that has their consumers automatically singing along without even thinking about it. Successful brands already understand the importance of sound and they know that it is the emotional engine for all the experiences people will ever have with their brand.
Your audio branding is the gateway and building block of how consumers feel about what you have to offer by you stimulating their audio senses. The award-winning producer and composer Joel Beckerman says, “You can’t lie with sound”. Brands and people lie all the time, but you can not lie about how you make someone feel. Hence, the reason why audio branding builds long-lasting trust among consumers. How about channeling your brand into its own distinct sound design. What does your brand sound like? How does your brand’s sound make people feel?
Imagine what the combination of having a visual + audio strategy can do to your brand. Whether that is creating experiences for your consumers to create branded GIFs that include your brand’s sound or your consumers interacting and sharing your content that includes your brands sound. Creating brand experiences that enhances both audio and visual branding lends continuity to your messages so when your consumers hear your sound while visually engaging with your content, your brand experience will always be recognizable.
At GIF Out Loud, we know the power that audio branding gives to brands, so we help you create unique experiences that not only amplify your brand sound and experience but we also create opportunities that allow your brand experience to be shared and expand on social media. We strive to make every content touchpoint a relationship builder within our platform which is what is going to build your relationship with your consumers.
Wanna learn more about how we can create unique experiences using your brand’s sound? Contact Us
