Music is power!!! That is all, that is all I am writing…not!
Just think about it. Isn’t it everywhere?
But seriously, have you ever thought how our whole life revolves around sound & music? There is not even a single day in my life where sound is not involved, whether that is me driving, going to the gym, the coffee shop, or shopping at the store. Most of the time, we do not recognize the tune that is playing. But subconsciously it is changing our mood and our emotions, wherever we are.
Sound is an intricate part of our everyday life. Yet, brands are now realizing how important it is to have a sonic identity. Your sound allows your audience to engage, create content and maybe even bob to it during events (cues the Shimmy).
There are 3 reasons why every brand should incorporate sound into their experiential marketing campaign.
1. It Helps You Communicate Better –Sound is the main way through which we communicate with each other. Without sound, we are unable to display or express our emotions and tone. As a brand, you are always communicating with your audience, so of course, you need to use your brand’s voice to communicate.
Your sound has the ability and power to communicate your brand’s vibe, tone, and aura. This way, your audience will indeed be able to understand the type of brand you are and how you want them to feel about you.Based on your sound, your audience can identify the mood of your brand, the message and feeling you want to convey.
2. You Capture the Heart- You have the power to determine how your audience feels about your brand just by the sound and music that you create for them to interact with. Sound and music are one of those things where you can’t help but be affected by them.
Your sound can move your audience to feel different emotions about your brand. Whether that is excitement, happiness, serious, fun, however you want them to feel, you can create a sound that they will never forget.
3. They Never Forget a Distinct Sound- People never forget the way a specific sound makes them feel. Lutz Jäncke, a neuropsychologist and a cognitive neuroscientist, once said, “Because emotions enhance memory processes and music evokes strong emotions, music could be involved in forming memories, either about pieces of music or about episodes and information associated with particular music”.
The aim is to create opportunities that allow guests to create music memories. Creating a brand experience based on sound/tone is the best type of marketing that they will remember based on a sound/tone that they will hear after they leave your event/experience is the best type of marketing.
The Types of Memories and How Music Affects Your Audience
There are two different kinds of memories, explicit memory– which is a deliberate and conscious retrieval of experience and implicit memory, which is a more reactive and unintentional form of memory. As a brand, you would want to engage with your audience and create implicit memories, memories that they remembered unconsciously and effortlessly. It is a feeling that you created with a sound they will never forget, and that is ingrained in their minds.
How To Use Music to Your Advantage
Brands and marketers pay a lot of attention to how they communicate with their audience, but now it is more mandatory than ever to pay close attention to how you are interacting using your sound. At GIF Out Loud, we create unforgettable experiences amplifying your brand’s sound during your experiential campaign. Don’t have a sound? Don’t worry- our audio branding strategist can create the perfect sound that matches your brand and that your audience will never forget.
Using your sound allows you to communicate effectively. Stop talking and let your sonic identity do the talking 🙂 Want to learn how we can take your brand activation to the next level? Contact Us
